Philip Morris afite intego yo kubyutsa ibicuruzwa mu Buyapani hamwe n’itabi rihendutse ridashyushye

TOKYO (Reuters) - Ku wa kabiri, Philip Morris International Inc yashyize ahagaragara verisiyo ihendutse y’ibicuruzwa byayo “ubushyuhe ntibitwika” IQOS mu Buyapani mu rwego rwo kubyutsa ibicuruzwa no kwirinda guhatanwa n’ubundi buryo busanzwe bw’itabi.
Kubera ko e-itabi risanzwe ririmo amazi ya nikotine ribujijwe mu Buyapani neza, iki gihugu cyahindutse isoko rikomeye ry’ibicuruzwa “bidashyushya umuriro” (HNB), bifite umwotsi n’impumuro nke kuruta itabi gakondo.
Uruganda rukora itabi rwa Marlboro, Philip Morris ni we wa mbere wagurishije ibicuruzwa bitarinda umuriro mu Buyapani mu 2014, ariko nyuma yo kwiyongera kwambere kwagurishijwe mu mwaka ushize ndetse n’amarushanwa yaturutse mu Bwongereza bw’itabi ry’Abongereza n’itabi ry’Ubuyapani, ubwiyongere bw’imigabane ku isoko bwahagaze mu gihembwe gishize...
Ku wa kabiri, Umuyobozi mukuru wa Philip Morris, Andrey Calanzopoulos, yatangarije abanyamakuru ko kuva IQOS yatangizwa mu Buyapani, ati: "Biragaragara ko kugurisha IQOS byagabanutse."
Ariko yavuze ko niba guhitamo byiyongereye bituma ibicuruzwa bikundwa cyane n’abaguzi, kongera amarushanwa mu gihe kirekire ntabwo byanze bikunze ari bibi.
Icyegeranyo gishya cya “HEETS”, kigurwa 470 yen ($ 4.18) kuri buri paki, kizaboneka ku wa kabiri.Ibi bihendutse kuruta Philip Morris HeatSticks y'ubu, ni imigati y'itabi kubikoresho bya IQOS, igura yen 500 kuri buri paki.
Mu kiganiro cyihariye, Calanzopoulos yabwiye ibiro ntaramakuru by'Abongereza Reuters ati: "Biragaragara ko bihenze ku bantu bamwe gukoresha 30 yen ku munsi, yen 40".
Hagati mu Gushyingo, isosiyete izasohoka kandi verisiyo yazamuye ibikoresho byayo IQOS 3 na IQOS 3 MULTI.Impapuro ziriho zizakomeza kuboneka kubiciro biriho.
Vuba aha, IQOS yashyize ahagaragara iterambere ridakabije nkuko byari byitezwe nyuma yuko Philip Morris, isosiyete nini y’itabi ku isi ku isi, ibaye umuyobozi ku isi mu gushyushya umuriro.
Philip Morris yavuze ko IQOS ifite 15.5% ku isoko ry’Ubuyapani ku isoko ry’itabi, harimo n’itabi gakondo, ariko umugabane w’isoko uhagaze neza.
Calanzopoulos yagize ati: "Ntekereza ko gutinda mu cyiciro icyo ari cyo cyose ari ibintu bisanzwe."Ati: "Dufite abayoboke mbere n'abantu benshi bayobora."
Philip Morris yatanze kandi icyifuzo cyo kwamamaza kuri IQOS muri FDA, yemerera isosiyete kuyicuruza mu izina ryo kugabanya ingaruka.
Philip Morris yirukanywe muri Altria Group Inc hashize hafi imyaka icumi kandi Altria izacuruza IQOS muri Amerika.
Calantzopoulos yavuze ko uruhushya rwo gucuruza ruteganijwe mu mpera z'umwaka kandi Altria “yiteguye gushyira ahagaragara”.
Raporo yo mu Kuboza yakozwe na Reuters yerekanye ibitagenda neza mu mahugurwa n'uburambe bwa bamwe mu bashakashatsi bakuru mu manza z’amavuriro ya Philip Morris bashyikirijwe FDA.
Ku wa mbere, Philip Morris yitabiriwe n'abantu benshi nyuma yo gukoresha ikinyamakuru cy'impapuro enye zamamaza abanywa itabi.